Sign up for Mellow Water News     Mellow  Beverage Company

We're proud to introduce our very Mellow leaders. Scott Freedman is our visionary - the first man to mix melatonin, natural fruit flavors, herbs and botanicals into a refreshingly soothing beverage. Seasoned beverage executives Kim Ourada and Mark Lynch, as well as creative leader Joel MaHarry, round out our executive team. Learn more our executive team to the right.

To ask Scott, Kim, Mark or Joel a question, just bounce over to our Contact Us page.



Scott is our founder, our visionary, and our Sleepmaster General. Fifteen years in the apparel industry have helped hone his instincts for new, emerging consumer trends to a fine edge.

Career recap:

  • Fifteen-year career in the apparel industry as Chief Marketer of lifestyle brand Kikwear.
  • Created graphic and fashion designs that anticipated emerging consumer trends.
  • LA native with deep connections to business professionals, entertainers, and sports figures, from his years working with well known Kikwear endorsers.
  • Passionately believes in the power of Mellow to help people naturally live fuller, healthier lives.



Kim brings over 20 years of beverage industry and sales experience to Mellow Beverage Co., having worked with some of the biggest and most exciting brands in the food and beverage industry.

Career recap:

  • Extensive background in product development, supply chain management and marketing.
  • Experience distributing soft drinks: Red Bull, Snapple, Fiji Water, M&M Mars, General Foods.
  • Developed start-up brands and managed established companies generating sales in the hundreds of millions.
  • Developed strategic business plans for DSD and Warehouse Route-to-Market systems.
  • Relationships with key retailers - Kroger, Safeway, Albertson's, Walmart, 7-Eleven.



Mark is an 18-year beverage industry vet. His career includes Senior Executive positions in sales, marketing, and operations with Coca Cola Enterprises, The Dr. Pepper Snapple Group and Rockstar. He’s also been an entrepreneur in the import/export and transportation industries.

He is a graduate from the University of La Verne, in Southern California. Mark’s background, business acumen and many industry relationships are leading Mellow Water into many new business segments and opportunities which are establishing significant competitive advantages for Mellow and proliferating the company’s national development.



Joel is the architect behind the Mellow brand. He leads our efforts in advertising, packaging, web and online marketing, social media, promotions, influencer marketing, and media relations.

Joel has more than two decades' experience developing brand strategy, marketing campaigns and creative for a variety of blue-chip brands. His experience spans consumer packaged goods, food and beverage, sporting goods, communications, high technology and destination marketing. As a creative director, he was key to launching Kodak into the digital age. As a brand strategist, he helped lead a re-branding effort for Downtown LA. High-profile brand experience includes Fujitsu PC, New Balance, NEC, HSBC, and Xerox. His work has been recognized by local, national and international competitions.